Scholle displayed at PackExpo, a large packaging trade show. We had a 30x32 foot space to tell the user the story of how Scholle can help you from the early stages of developing your product all the way through commercialization. This was done through the use of video, interactive infographics, actual packaging equipment, and even the flooring.
Creative direction, design
What I Learned
Using interactive tools in the booth is not only fun for the user, but it's beneficial for the sales force. It helps them guide a user through a process and gives users something to do during peak booth hours while they wait for an available representative.
Line art for booth layout
Two tall towers anchor the booth
Interactive infographics help communicate a story to the user.