KeyKeg has a 20x20 booth space at the Craft Brewers Conference. KeyKeg is owned by a European company, but Scholle handles all of the North American marketing and business development. As the marketing manager and creative lead for KeyKeg in North America, I provided two options to our European team. Option one strongly reflects the DIY values and the crafty, raw aesthetics that have come to represent the North American craft beer industry. Option two reflects the technology of KeyKeg through modern lines and a general openness to the space.