Art Direction + Design
Photo Oct 23, 5 29 05 PM.jpg

Key Keg Print Materials

Overview

A variety of printed materials created for KeyKeg, including direct mail, promo items, sales sheets, and advertisements.

Role

Creative direction, design, and copy writing

What I Learned

Know your audience. KeyKeg was aimed at the craft beer industry. Understanding their needs and how they prefer to be communicated to was important in order to craft the perfect visual and written message.