Alchemix, formerly Scholle Chemical, is a chemical manufacturing company known for taking complex chemicals and turning them into usable ingredients for consumer products. I led the rebranding effort which included developing a new company name, tagline, and visual identity.
Symbol, wordmark, and tagline lockup.
A segment of the brand guidelines.
Sustainability Vision Video
A video created to highlight Scholle IPN's sustainability goals and vision for 2015.
Scholle Sustainability Vision 2015
Final album cover concept for Empires "Garage Hymns"
A simple homepage that highlights the most recent customer success story and blog post.
Zork sells two products, Zork STL and Zork SPK. They each get an easy-to-digest page that has all the info a customer may want.
A page highlighting customers using the Zork product.
New scholle.com homepage featured Scholle's new tagline and mission statement with a slideshow or products in the background.
Each market page features a hero shot of a Scholle product as well as a large headline to introduce the problem Scholle can help solve.
The footer of every page features a link to a recent and related news post, a large, simple contact form, and site navigation.
Scholle makes a large variety of products. To simplify the choices, an interactive "accordion" was created to hide and expand different product categories.
In an effort to keep the navigation simple, a drop-down menu allows the user to drill down further if they wish, or simply go to the parent page.
A proposed rebrand for Scholle Packaging, a manufacturing company.
Scholle wordmark and symbol lockup.
Mockup of various branded materials
The symbol was created based off of Scholle's four traits; safe, natural, economic, and sustainable. The symbol becomes a visual tool to help tell the story of the four traits and what they mean for the customer.
Symbol and logotype lockup for the cork alternative reclosure, Zork.
The "z" was inspired by the band you peel off to open the bottle. Once removed, it creates a corkscrew shape, which reveals the lines for a "z"